Slurping Up the Hype: Netflix & Cassava Roots Launch K-Pop Demon Hunters Ramen in Mexico
Introduction
The boundary between screen and real life just got tastier. Netflix’s upcoming animated film K-Pop Demon Hunters has teamed up with Cassava Roots for an official ramen line debuting in Mexico — a move that perfectly fuses pop culture, fandom, and food. Announced on November 9, 2025, by animation insider @TheCartoonBase, this collaboration is already making waves among anime, K-pop, and food lovers alike.
Cassava Roots announces ‘KPOP DEMON HUNTERS’ ramen coming soon to Mexico. pic.twitter.com/2bHSXNEmJ0
— Cartoon Base (@TheCartoonBase) November 9, 2025
The Tweet That Started the Frenzy
The viral X (formerly Twitter) post showcased an electrifying image featuring the trio — Mira, Rumi, and Zoey — devouring glowing bowls of ramen. Each cup corresponds to their in-film personas:
- Mira’s “Spice Queen” – fiery red, packed with chili and attitude.
- Rumi’s “Superstar Flavor” – a blue, slightly sweet, and savory idol-inspired blend.
- Zoey’s “Steak Power” – hearty beef-based energy booster.
Fans quickly flooded the comments, praising the art direction and speculating about taste tests. Within 24 hours, the post hit over 11,000 views, showing how effectively the film’s pre-release buzz is cooking up excitement.
About K-Pop Demon Hunters: Where Beats Meet Battle
Directed by Maggie Kang and Chris Appelhans, K-Pop Demon Hunters follows a girl group, Huntrix — part K-pop idols, part demon fighters — juggling fame and supernatural warfare. The film, produced by Cassava Roots and backed by Netflix, promises dazzling visuals, folklore elements, and empowering sisterhood.
Voiced by Auli’i Cravalho (Mira), Stephanie Hsu (Rumi), and Maitreyi Ramakrishnan (Zoey), the film fuses Korean urban mysticism with high-tempo musical energy. Its ramen-powered transformation scenes have already become a fan-favorite, inspiring memes, dance trends, and TikTok challenges.
Why Mexico Is the Perfect Launchpad
Mexico isn’t just a random pick — it’s Cassava Roots’ home turf. Known for its global animation influence (Klaus, The Sea Beast), the studio aims to connect Latin American fans with a globally loved genre.
Partnering with Nongshim, Korea’s ramen powerhouse, ensures authentic flavor and texture. Early reports suggest a price range of 20–30 MXN per cup, launching soon in Walmart and OXXO stores nationwide.
| Flavor | Character | Description |
|---|---|---|
| Mira Spice Queen | Mira | Bold, spicy red ramen for thrill-seekers. |
| Rumi Superstar Flavor | Rumi | Savory-sweet blend for idol dreamers. |
| Zoey Steak Power | Zoey | Rich beef flavor for grounded energy. |
Fan Reactions: From Cheers to Cravings
X users responded instantly:
- “They stay winning!” wrote @MainEventTV_AKA.
- “Why not here in America?” lamented @Brandon12787.
- Mexican fan @ShadowVictor75 joked, “I wish I was a Mexican now, these look tasty 😋.”
Some critics debated the “claymation-anime” art style, but most fans agree — the crossover feels organic, flavorful, and deeply tied to the movie’s charm.
Beyond Ramen: The Future of Huntrix Merch
Cassava Roots isn’t stopping here. More K-Pop Demon Hunters merchandise is rumored to drop, including Mattel dolls, apparel, and even a mobile rhythm game. This type of transmedia storytelling mirrors successes like Arcane and Spider-Verse, showing that animation IPs thrive when they extend into real-world experiences.
FAQs About the K-Pop Demon Hunters Ramen Collab
Q1: When will the ramen launch in Mexico?
It’s expected to hit major retailers by late November 2025, with possible international expansion afterward.
Q2: Is it available outside Mexico?
Not yet — but Cassava Roots hinted at potential U.S. and Asian rollouts if demand rises.
Q3: Are the ramen cups collectible?
Yes. Each flavor comes with unique packaging featuring exclusive art of Mira, Rumi, or Zoey.
Q4: Is the ramen tied directly to the film’s story?
Yes — the ramen mirrors the in-film “power-up” snack the heroines use before battles.
Conclusion
Netflix and Cassava Roots’ K-Pop Demon Hunters ramen collaboration is more than a snack tie-in — it’s a glimpse into the evolving world of fan-driven storytelling, where virtual heroes cross into real-life experiences. The blend of K-pop energy, global fandom, and flavorful ramen embodies how modern entertainment thrives at the intersection of culture, creativity, and commerce.
🧠 Neutral Opinion: A Deeper Look
This collaboration may seem like a marketing gimmick on the surface, but it represents something deeper — the globalization of fandom identity. When a Korean-inspired animation made by a Mexican studio for a global streaming giant sells themed ramen in physical stores, it blurs the line between viewer and participant.
It’s not just about eating what your favorite characters eat — it’s about living the universe they inhabit. That’s a subtle but powerful evolution in how entertainment connects with its audience. Whether or not the noodles taste great, K-Pop Demon Hunters has already served up a conversation on how art, commerce, and culture can coexist — one slurp at a time.
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