🎶 A.R. Rahman + Ram Charan = Historic Collaboration

This project marks Ram Charan’s first collaboration with music maestro A.R. Rahman, a dream combination fans never imagined would happen. The Peddi single’s unique rhythm, catchy hook line “Chikiri Chikiri,” and rural authenticity perfectly align with Charan’s energetic dance moves choreographed by Jani Master.

During his live concert in Hyderabad, Rahman performed Chikiri Chikiri alongside Charan, creating an unforgettable moment for fans. The clip from this concert alone went viral within hours, flooding social media with comments like:

“This isn’t just a song — it’s a festival!”

🌐 50 Million Views & Counting – A Social Media Storm

Released on November 7, 2025, the Peddi single became an instant blockbuster. Within 24 hours, the song hit 46 million views, surpassing major Telugu hits like Kisik, Dhop, and Naa Naa Hyraanaa. By the 35-hour mark, it crossed the 50M milestone, trending in 13 countries including India, UAE, and Singapore.

Fans on X (formerly Twitter) have declared it “The Chikiri Revolution,” with hashtags like #Peddi, #ARRahman, and #RamCharan𓃵 trending non-stop.

🎬 Buchi Babu Sana’s Smart Promotion Strategy

Director Buchi Babu Sana, who earlier delivered Uppena, executed a masterclass in digital marketing. Instead of dropping all promos together, he rolled out:

1. Poster announcement
2. Song explanation
3. Teaser promo
4. Full video release

This phased rollout strategy built massive curiosity. Fans praised his approach, calling it “the perfect blend of anticipation and reward.”

💃 Fan Reactions: From Dance Edits to Memes

Social media is overflowing with dance challenges, reaction videos, and cross-language fan edits. Charan’s smooth dance has earned him the nickname “Grace God” among fans. Kannada and Tamil versions of the song are also trending, showing its pan-Indian impact.

“Literally into the nerves 💉💥 – Kannada version on loop! #ChikiriChikiri #Peddi”

🎧 Spotify, Apple Music, and Global Reach

On streaming platforms, Chikiri Chikiri is charting in the Top 10 across South Asia. Spotify India confirmed a record-breaking number of “replays per user” for the track, proving its addictive nature. Even non-Telugu listeners are vibing to it thanks to Rahman’s multilingual magic.

“Working with Rahman sir was a childhood dream. Peddi is a project close to my heart.”

📅 What’s Next for Peddi?

The film Peddi, directed by Buchi Babu Sana and produced by Mythri Movie Makers & Vriddhi Cinemas, will release worldwide on March 27, 2026. With Chikiri Chikiri already setting records, expectations for the next songs and trailers are sky-high.

❓ FAQs

Q1: Who composed the song “Chikiri Chikiri”?
A.R. Rahman composed the track for Peddi, blending rural folk and modern beats.

Q2: Who are the lead actors in Peddi?
Ram Charan and Janhvi Kapoor headline the film.

Q3: How many views did “Chikiri Chikiri” cross in 35 hours?
Over 50 million views across all official YouTube channels.

Q4: Who choreographed Ram Charan’s dance in the song?
Top Telugu choreographer Jani Master.

Q5: When will Peddi release?
The film is slated for worldwide release on March 27, 2026.

💬 Final Opinion (Neutral & Thought-Provoking)

“Chikiri Chikiri” is more than a Telugu dance number — it’s a case study in cultural resonance, digital virality, and star power synergy. It shows how local folk roots, when fused with global sounds, can cross boundaries effortlessly.

Rahman’s global sensibility meets Ram Charan’s cinematic magnetism, proving that authentic regional music can become universal without losing its identity.

In an era dominated by AI-generated pop and algorithmic hits, Chikiri Chikiri reminds us that emotion, rhythm, and tradition still hold the power to move millions — one beat at a time.